Friday 25 January 2013

The Apple chart: why the future performance of the iPhone, ipad key

The Apple chart: why the future performance of the iPhone, ipad key

Apple last Wednesday announced its 2013 first quarter, the company reported quarterly revenue of $ 5.45 billion, with the first quarter net profit of $ 131 billion. Although these figures are Apple's own records, these figures of Wall Street is just not good enough, Apple third lower than expected.

In the first quarter of 2013, Apple sold 47.8 million iPhones, up 29% from the same period last year sold 370,000 iPhones. However, this is a $ 50 100 million, is expected below.

Tablet PC class, Apple sold 22.9 million iPads in the quarter than the same period last year of 15.4 million. The company did not disclose figures for the iPad mini separated, so although it is not clear the iPad mini do.

As for Mac attention, the sales decline, Apple sold 4.1 million Mac computers, and more than 5.2 million in the same period last year. iPod player also saw a decline in sales, 12.7 billion yuan, compared with 15.4 million in the same period last year.

Obviously, the chart above shows, Apple's biggest-selling product is the iPhone and iPad. Let us take a look from some expectations.

iPhone: iPhone has no doubt that the Apple kitten in a device, completely changed the smartphone industry jewel. But with the rise of Android and Samsung, iPhone is often considered too expensive, lack some of the features. Opponents have created a larger screen smartphone Galaxy S III has a 4.8-inch screen and Apple only increase the screen size of the latest model of the iPhone. iPhone 5 with a 4-inch screen, some people think that Apple needs to change this.

Of course, the high price of the iPhone, which makes it very expensive to buy smart phones, especially in developing countries. In China, the world's most populous country of more than 60% of smartphone users, Apple is currently in the 6th on the market, according to market research firm IDC.
AFP

iPhone 5 and iPad Mini to see this combination. AFP

It has been reported that, earlier this year, Apple may launch cheaper iPhone cheaper materials, such as polycarbonate plastic shell. However, Apple's chief marketing officer Phil Schiller (Phil Schiller) dismissed the rumors that Apple will not adopt such a strategy, in order to grab a larger market share.

Interestingly, the iPhone 5's top mobile phone in the U.S. market share of 48.1%, according to Kantar Worldpanel, is a measure of smartphone sales data.

However, this is a narrow lead and needs of the majority of the analysts seem to be clear. If Apple wants to challenge Android, it is necessary to introduce more versions of the iPhone may have a bigger screen, maybe cheaper equipment. Tim Cook (Tim Cook), however, the size of the current iPhone works just fine.

Taiwan iPad: Tablet PC market, Apple is still the leader of the world. Although Apple did not disclose the number of the quarter iPad and iPad mini equipment for sale, this is an Android tablet device does not overrun the market. According to market research firm IDC, Apple in 2012, 53.8 percent of the tablet PC market, which fell to 49.7% in 2016, the Android army will not catch up. In fact, IDC expects Android Tablet PC share is 42.7% in 2012 dropped to 39.7% in 2016.

The fact is, iPad still no serious competitors. Google recently launched Nexus Tablet PC is still facing supply problems. In addition, Apple CEO Tim Cook (Tim Cook) iPad is already eating into Mac sales, this is a problem, he did not see. He also said, iPad is the Windows sales caused a serious challenge, and is expected to growth of the Tablet PC will cause pressure on the PC.

However, there were reports that Apple has cut the supply of orders from suppliers Sharp 9.7-inch iPad screen iPad mini demand, because it is trying to deal with.

IPad mini iPad a negative impact on sales in the future? Does not seem clear, but there is no doubt that the 7-inch tablet may bring serious challenges in the next iPad and Mini.